THESIS

FACEBOOK, SENEGAL AND DEVELOPMENT:

HOW THE INCREASE IN SOCIAL MEDIA CAN AFFECT THE IMPACT OF NONPROFIT ORGANIZATIONS

By Cecelia P. Marshall

Thesis submitted to the Honors College

in partial fulfillment of a Bachelors of Arts

with Honors in

International Studies

University of Arizona

August 2013

Abstract

This paper examines how nonprofit organizations based in Senegal may benefit from the increase of social media, predominantly Facebook, in their impact.  The significant implication of this analysis is how Senegal can adapt their increasing internet usage to promote development.

It first evaluates the global impact of Facebook in other regions of the world, such as the Arab Spring in past years, and what factors influenced and increased community dialogue over the Facebook medium.

It then provides a theoretical analysis of the nonprofit organization, “The Forgotten Children”, an operation based in Mbour, Senegal and Tucson, Arizona and their efforts of Facebook to attract sponsors and donations.   The director and president of the organization, “The Forgotten Children” was also interviewed about his usage of Facebook to attract supporters and donations.

Overall, this paper analyses the method of change Facebook has contributed to the trend of nonprofit organizations and how it has become a new source of impact in both public relations, and garnering volunteer and monetary support in hopes to best provide resources to their mission objectives.

To read the entire thesis paper click here: http://hdl.handle.net/10150/311791